Effective database management and insight is more important than ever to today’s marketer.

One of the many benefits marketing automation provides is a central database for all your marketing information that can be integrated with your sales force automation, CRM and web analytics systems. At Zyphias Group we bring years of experience in working with data and managing databases of thousands to the millions of records. We work with your marketing team to assure that you are getting the most from your data and assist you with everything from database development and hygiene to data augmentation and management.