Measurement is essential
Historically, marketing organizations have struggled to prove results. The reasons are common: undefined metrics, limited ability to effectively track performance indicators and difficulty analyzing data.
Zyphias Group helps clients in all three areas by developing customized, actionable dashboards and reports that can be leveraged organization-wide. With Zyphias Group, marketing organizations have the capability to track everything from demand and lead generation to content consumption and social media monetization.
Because Zyphias Groups’ clients have actionable dashboards, they can develop marketing plans backed by results-focused data, and make relevant course changes to optimize not just the results of their current campaign, but of their overall marketing and advertising initiatives. This level of transparency helps clients defend their marketing investment by providing value where it counts—the bottom line.
- Dashboards & Reports
- Customer Engagement Dashboard
- Marketing & Campaign ROI Analytics
- Marketing Asset Effectiveness
- Marketing/Sales Pipeline Analysis and Reporting